Small businesses accounted for 99.3% of all private sector businesses at the start of 2018, but half will fail in the first five years. The main reasons are the lack of market analysis, poor planning, insufficient finance, rigidness and ineffective sales and marketing.

Your sales machine is crucial to your success. I have spent my entire career building sales machines, starting with GEC, evolving through large software companies like Oracle and Infor and, for the last five years, my businesses. 

During my career, I enjoyed success and suffered failure. I learned from both and have evolved a sales approach ideally suited to small businesses. My company builds better sales machines, enabling you to sell more.

My Vision is a simple one. Almost every day, I meet people running their businesses and most are challenged by the sales and marketing element. The effect on their business is direct and avoidable. One third will fail in the first two years, half in the first five and two thirds in the first ten. 

I want to help people to avoid becoming a statistic by doing more of the right things to the right people at the right time for the right amount of time.


Simon Hale & Associates Ltd

Gloucestershire Lea



RG42 3XQ

Registered in the UK Company number 10213659 Vat number 242 2152 50

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