Understand your customers

If you can understand the ways your customer’s lives are changing it helps you can adapt your business to suit them better. Our customer map will help you do this with a set of coaching questions about what they are trying to do, the things that annoy them and results and benefits they want.

What do you do for your customers?

Working out what you do your your customers is a critical step in developing your products and services. Our product and service map will help you adapt what you offer to customers to the jobs they are trying to do.

Simon Hale & Associates Ltd

Gloucestershire Lea



RG42 3XQ

Registered in the UK Company number 10213659 Vat number 242 2152 50

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