Small businesses play a vital role in the UK economy. They accounted for 99.3% of all private sector businesses at the start of 2018, gave employment to 16.3 million; and turned over £2.0 trillion, which is 52% of all private sector turnover.
Life as a small business owner is not tranquil or restful; one third fail in the first two years, half in the first five, two thirds in the first ten with only one quarter making it to fifteen years.
This high mortality rate is driven by a lack of market analysis, poor planning, insufficient finance, rigidness and Ineffective sales and marketing.
If you are a small business owner or are thinking of becoming one effective sales and marketing depends on building a capable sales machine or making the one you have better. It can be a bit of a puzzle, but, if you can solve the problem, you are more likely to achieve your dreams.
Most of us have heard of a sales funnel. An effective one is built with analysis, planning, skill, processes, content, focus, communication and excellent execution. It converts potential customers into customers . They come in many shapes and sizes, but I am going to concentrate one evolved, especially for small businesses.
Over the coming weeks, I will share some approached you may find helpful in building your sales machine.