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Give customers what they want

Which is more likely to succeed? Selling customers your product, feature by feature or offering them what they need?


This map compares what customers need to what you offer right now. It will help you build customer knowledge and develop the  products and services they really want and need.

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Adapt & succeed

Successful businesses need to be agile and smart to get the job done, they need to get more value from every pound spent. Adapting to changing business circumstances quicker than your competition is one way to stay ahead and succeed.


This map helps you evaluate your business in the context of a changing economic environment and get your strategic plan started.

Simon Hale & Associates Ltd

Gloucestershire Lea



RG42 3XQ

Registered in the UK Company number 10213659 Vat number 242 2152 50

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